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Clean beauty · Building a consumer brand
Kayz Cosmetics
Founded by Malia Marcello
All-natural, handmade lip gloss—vegan, cruelty-free, and made in small batches for real lips and real life.
Visit their website
The Founder
Malia describes herself as a student and beauty enthusiast on a mission to help women feel confident, cared for, and beautiful in their own skin.
“Every gloss is handmade with intention—designed to hydrate, protect, and enhance natural beauty in every shade.”
— From the Kayz Cosmetics website
The Idea
She started the brand out of a love for self-care and clean beauty. The brand’s stated mission is to create affordable, natural beauty products that help all women feel confident and celebrated.
What They Built
- Berry Delicious Lip Gloss ($15 on the website), infused with Vitamin E oil.
- Lip Combo Essentials, with lip liners and lipstick listed as coming soon.
- A brand built on organic, hypoallergenic, vegan formulas handmade in small batches.
Ownership in Action
- Pictured with a $5,000 Campus Coin NYC check dated March 6, 2026, presented at St. John’s University.Source: OITF photograph of the $5,000 Campus Coin NYC check; OITF confirms Malia appears in it
Explore the venture
See what Kayz Cosmetics is building.
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The future isn’t given.
It’s built. Together.
Help more young people turn possibility into ownership.